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The fastest way to losing weight is falling sick.
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I came to know of this essay that my lecturer gave out as part of the course. It has become a legend in its own right, and was also published in Coca Cola's 1997 annual report. The author was the late Roberto Goizueta himself, the title, "Why Share-Owner Value?"
"...Not long ago, we came up with an interesting set of facts: A billion hours ago, human life appeared on Earth. A billion minutes ago, Christianity emerged. A billion seconds ago, the Beatles changed music forever. A billion Coca-Colas ago was yesterday morning.
The question we ask ourselves now is: What must we do to make a billion Coca-Colas ago be this morning? By asking that question, we discipline ourselves to the long-term view.
Ultimately, the mission of this Atlanta soft-drink salesman - and my 26,000 associates - is not simply to sell an extra case of Coca-Cola. Our mission is to create value over the long haul for the owners of our Company..."
This guy's a genius! His essay has risen to the level of Lincoln's Gettysburg address in my list of favourite works.
Anyone has his biography?
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