599 is a long TIBS bus, and sometimes with no seats by the time it reaches my stop. It charges a flat $3.80 rate, which is typically twice the amount needed to get to the CBD. The time you need to leave the house is still the same, and travelling time is almost an hour. Whyyyy will people still want to take that bus?
Because the trains are simply too crowded. And SMRT has shown its incapability time and again to solve the problem. AND they still want us to take public transport more.
But they are quite smart to spot this gap in demand and supply, and could devise a route that would not compete head-on with existing private transport offerings while still earning money.
Marketing 101.
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